How will your practice survive?
How will you stand out in a crowded market?
So you can keep your doors open in the era of app-based mental healthcare and the commoditization of therapy.
There’s no simple answer, but here are a few suggestions for you.
I have a ton more ideas. These are just the first three. LOL.
1. Specialize
Choosing a specific niche (or a few) is still good advice in 2024. How can you be either the best option or the only option?
My friends at Willow Tree Counseling are the only local option in Sonoma County for sex addiction treatment.
I’m pretty sure that Creative Healing is the best place in Flour Town, PA to get quality DBT therapy for depressed teens with self destructive behaviors.
I could give you many more examples, but you get the idea.
2. Be 100% YOU
Whatever your focus, excellent branding will always make a business stand out. This is more important than ever.
Don’t be afraid to be creative, fun or even irreverent. My practice works with a lot of teens, so we have a fun music theme on the website and in our offices.
On the flip side . . .
Don’t be afraid to be super professional and clinical. Honestly, whatever will connect with your ideal clients is the way to go.
Side note: if this is not your jam, hire a branding person or company to help you out. Find some good options on our directory, like Practicery, who I’ve used multiple times.
3. Offer amazingly personal customer service
Quick response times, personalized matching to the right therapist, a human connection with a caring intake coordinator.
Take that ChatGPT!
These are just a few things that will make your practice more valuable than downloading an app and swiping right on a series of therapists.
I definitely recommend checking out my newest offering.
Therapy Intake Made Easy will help you sign up more ideal dream clients with a beautifully streamlined intake process.
The short course covers the 7 ingredients you need in place to have a conversion boosting, time saving & money generating intake process.
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