How to Scale to a 7-Figure Group Practice

Uriah Guilford
Hello, and welcome back to the Most Fun Business podcast for Therapists. So glad that you're listening today. Have you been enjoying this podcast? Even right now in this moment, it would mean the world to me if you would leave us a rating and a review on Apple Podcasts or Spotify. I want to give a shout out to Mary Beth Simon, who wrote, Love the time-tested Insights and Expert Advice Uriah and his guests share. Chock full of value. Thanks so much, Marybeth. Appreciate that. Today, I had a really great conversation with a new connection. Her name is Nicole McCance, and she's a retired psychologist turned business coach for therapists, and she helps them scale to a group practice. She actually expanded her private practice to 55 therapists and multiple seven figures in three years with toddler twins at home. No small feat. Nicole sold her clinic in the fourth year, and then she retired as a psychologist in her fifth year. Now, she teaches therapists how to help more people make more money and have more freedom following her proven method. It's called the McCance Method, and you can find out more about her at mccancemethod.com. I hope you enjoy this conversation today on how to scale a seven-figure group practice.

Hello, Nicole. Welcome to the podcast.

Nicole McCance
So happy to have this conversation with you.

Uriah Guilford
Yes, this is exciting. So I have to ask you a question first that's completely unrelated to our topic because you are in Canada, yes.

Nicole McCance
I am in Canada. Yeah.

Uriah Guilford
Born and raised? Yeah. Okay, good. So my wife and I, 25 years ago, went on our honeymoon to Victoria, British Columbia, and then we've been back twice. And I just think Canada is amazing, but I've never been to other parts of Canada. So where would you recommend I visit or we visit?

Nicole McCance
Well, of course, Toronto. So you've never been to Toronto?

Uriah Guilford
No.

Nicole McCance
Oh my gosh.

Uriah Guilford
Vancouver, but never Toronto.

Nicole McCance
So Toronto is in New York City. If you like that vibe, all my New York friends say it's New York, but cleaner and without the crowd. So it's pretty beautiful. We're right on the water. The people are lovely. I would check it out.

Uriah Guilford
That makes sense. Okay. Adding that to my travel bucket list. Perfect. Great. So we're going to get into talking about how to scale a seven-figure group practice, which I think is a fantastic topic. And related to that, I think your story is very interesting and compelling. And so for the people who have never heard of you and the McCants method, it'll be awesome if you could just share a little bit of your personal story and how that led to the business that you have now.

Nicole McCance
Oh, thank you. Yeah. I just, honestly, I still have moments of not really believing that I'm sitting here. So retired business coach. So I'll just start from the beginning. I was a psychologist, hadn't I? I retired for 15 I did therapy. I thought I was born to do that. I loved it. Emdr, couples therapy, what is better than that? But after 15 years, I did become frustrated with hitting the ceiling in my income. I had a good life, but I had to work a lot. I'm not going to lie. Then, 2016 came, and I'd become pregnant with twins. Oh my gosh, that means two Cribs. That means two high chairs. That means two strollers. How am I going to do this? I live in Toronto. I can't work more. So that was where it first hit me like, Okay, wait, maybe I can hire. That'd be a good idea. But then I didn't do anything because there was really no coaches to help me. And I think a lot of your audience might relate where you want to scale, you want to hire, but you don't know the first step, so you take no step.

Nicole McCance
Fast forward two years, Jackson and Lucas are born. Mama's working until 07:00 PM. To be honest, I hated my life. If I'm really honest, I would feel so guilty getting And there was one fateful day, and I wonder if some of you relate, like you hit your rock bottom. I vividly remember their chubby little faces watching Mama pull up, and I had tears in my eyes again. And I turned to my husband and I said, Babe, I'm going to hire. I don't know what I'm going to do, but I'm going to do it. And it's going to be systemized because I'm not buying a job. I want it to run without me. Fast forward just three years later, I had 55 therapists, a multiple seven-figure clinic that was automated. And then, of course, somebody knocked on my door because it happens when you have a revenue-generating machine, a psychiatrist who said, Can I buy it? And it was my baby. And at first I said no. But then I said, Wait, when does that happen in life, Nicole? Say yes to this abundance. And I did. And so then I later retired. And now for the last two and a half years, I teach people to scale and build and maybe even sell group practices.

Uriah Guilford
That's amazing. So I have to ask you a couple of questions. So from the very beginning, when you thought about hiring and starting a group practice, you knew you wanted to systemize it and do it a certain way. Did you have a previous background in business or grew up with a family that was full of entrepreneurs? Or how did you get to that starting point and go, I want to do it like this?

Nicole McCance
Yeah, that's such a good question. I was raised in a trailer park, my friend. Yes, my mom raised me. Oh, my God. Oh, yes. We talked about this. And my mom raised me as a single mom, so I absolutely didn't have help I think I just knew that, oh, gosh, I don't want to work more. So if I build this, I really have to create it in a certain way, and I know that it's possible. And I will tell you, in my first year, we did okay. So if your audience is listening, that person driving in your car, if you're just doing okay, so did I in my first year. My second year, I got a business coach. She was not a therapist, but she helped me a lot, and that changed everything, which is why I became one, because I know it's life changing.

Uriah Guilford
Yeah, absolutely. When I tell people my secret to success, like quote unquote, secret to success, a lot of it is having a good business coach and a good mastermind group and having that guidance to get you from where you are to where you want to go, because none of us know how to get where we want to go. We have good instincts and intuition, but we don't know the roadmap. I think that's what you figured out, and that's what you share with people, which is so cool. So I have to ask you this question, too. And later we can talk about being raised by a single mom in a trailer park, because that was me as well. But how does it feel to be a retired therapist? Do you miss the clinical work? Are you more fulfilled doing what you're doing now? Because I retired after about 20 years of seeing clients, and I don't.

Nicole McCance
I actually don't miss it. There's so much your comment. That's so funny. I don't either. And I never thought I would say this, but only because I'm helping people in a different way. It's actually my favorite way because it's less heavy and way more tangible. You know how you have that client? You can see they're doing better with their anxiety, but they don't see it, which can be frustrating as a therapist because it's so intangible, the emotions. But literally seeing someone work less, make more money, that's really tangible. And the dopamine hit is amazing. It's truly way more fulfilling. I love it.

Uriah Guilford
Yeah, I agree with that 100 %. I do sometimes miss the deeper conversations. But as a business coach, when you talk to someone about their business, it's emotional, personal, psychological. It's all those good things.

Nicole McCance
The mindset piece So you can go deep if you want.

Uriah Guilford
It's all wrapped up into that. Yeah, that's cool. So one other question before we get into your proprietary step-by-step scaling method, which I'm excited to hear. What was your experience like of raising your boys while you were growing and scaling this group practice? How did that go?

Nicole McCance
First of all, I have an amazing husband. Shout out to Dan. Yeah, that's good. Yes. Yeah. So the first two years were a lot. But once I started systemizing with the business coach, it was still a lot. It was still a lot. Being a mom is a lot. They're eight years old. Still a lot. They're boys, right? But I will say, oh, my gosh. Two things, we're going to get into this. The systemizing helped, but also hiring the right people, having a team around me that I trusted that I could be in my hot tub. That was my thing, to be in my hot tub every day by 4:00 PM, because I just needed a moment to be a better mom before they got home. But it was the team that allowed me to get there. And I just want to say that one more time for your audience listening. The team will to set you free. It's because we can't get there. You just cannot do it all on your own if you really want to level up. You can do it all on your own in solo, but it's just not what I wanted to go to the next level.

Uriah Guilford
It's a very good point. Yeah. All of us want financial freedom, and we want time freedom. And usually people accomplish the first one, but then they find themselves so busy that they're overwhelmed, they're working so much, and then they want to figure out how to get time freedom. And it really only happens if you build a team and delegate. At least that's I am constantly talking about. So I think we're on the same page with that. Yeah. So you figured out some things along the way, growing your practice to 55 therapists in multiple locations, and then eventually selling it, which for a lot of people, it sounds like a dream. And so could you just touch on or unpack as much as you want the five steps? I think it's five steps. Is that right?

Nicole McCance
The five steps scaling method. Yeah. Yeah. So gosh, we could take five hours talking about this. I'll go over them, and then you can pick. We can go all the places, but I'll list them. First is Systemize your operations. This is probably your favorite, Yuraya. Systemize your operations. And honestly, that helped me sell because it won't run without you unless you systemize. So having a process for everything. I like structure. That worked for me. I give All my members, all my members all my things so they can just take the manuals that I already have. Systemize. Then you build your team. First, you want to build the container before you fill it with the people. So systemize Customize your operations, build your team. Number three, attract clients with digital marketing. Attract them with digital marketing because it works while you sleep. Number four, attract clients with consult calls. And then number five, retain them with follow-ups.

Uriah Guilford
That's great. Talking as I'm processing this, but how does one systemize before hiring? What do you recommend for that? Because I think there's a lot of folks that get into group practice, maybe not quite as strategically as you, like myself, where I didn't know what I was doing, and I figured out everything as I went along. So it was like, build the airplane while you're in the air. And so it's like, we should probably have a system for this, right? Oh my God. I'm stealing that. You were like, system, then team. How do you suggest people do that?

Nicole McCance
Oh, my God. So I think first, depending on where you are, but I would say just hire an admin, so that ties into what you do. Hire an admin to offload the minutiae, create and delegate I create the manuals and then delegate them. But when it comes to hiring, you can create a systemized approach where everybody... What if everybody was hired the same and onboarding the same? So I love steps. So I also have a six-step hiring model. Maybe I'll come back to talk about that, where I say, don't hire them until you go over all six steps. So the same job description, the same interview process, the same questions for the references. And then it just frees up your time. And then guess what? Eventually, your admin can do a lot of that, create and delegate.

Uriah Guilford
It's really important to optimize your system before you delegate it, right? So before you hire anybody, even that first admin, you have to figure out what you're doing.

Nicole McCance
Yes, exactly. And get everything out of your own head, because the thing is, right now, everybody listening is probably doing a lot of it and has a way that they do it that works, probably works, especially if they're busy. And all we have to do is do a loom. Aren't we so lucky to live in a world that we have all of this tech at our fingertips? I don't know how they did it in the 1990s, honestly. We can grow rapidly now. So what if the next time you sent a new client email, you did a loom walking people through exactly how to do it, and then you threw it in the Google Drive? Just record it. Even better, take the Loom transcription, put it in ChatGPT, and ask ChatGPT to put it in point for your manual.

Uriah Guilford
The tools that we have now are just absolutely insane. Yeah.

Nicole McCance
It's amazing. What a great time to be alive.

Uriah Guilford
Back in the day, it was really just... I say back in the day, before my time, it was really like the yellow page ad. I don't know what they have in Canada, but in the United States.

Nicole McCance
Oh, yeah. We have... Yeah, same.

Uriah Guilford
It was the yellow a homepage ad. That's all you needed. That one. And then an office and a business card. That was basically it, right?

Nicole McCance
Well, I actually had this thought this morning. I was like, wow, the growth was so slow. There was no internet. I just don't even know how they did it. That's amazing that you were successful back then. It's easier. Just really understanding, guys, it's actually a lot easier to be successful, lean on those platforms.

Uriah Guilford
Right. You want to hear something funny? So back in my early days when I was building my practice, 2008, 2009, in those years, I was trying to network and trying to figure things out. I was learning about digital marketing, and I discovered this love for marketing and business. And so I started telling my therapist friends about it. And this was the time when not everybody had a website, so it wasn't quite yet a requirement to have a website, whereas now it's obvious. Obviously, it is. I put on a workshop where people came and we actually built their website in the room together, all of us together. No way. And I think it charged $150. And it's funny because I remember one person brought their desktop computer and their giant monitor and put it on the table. Oh my gosh. I was trying to show them how to build a WordPress website. It was definitely too... At that point, it was too techy for most of these folks. But I was braving the- Wow, you were like, ahead of the curve.

Nicole McCance
That's amazing.

Uriah Guilford
And then some of them, I actually ended up building their websites for them just to provide some value to those folks as I was networking. So it's funny to think about that now.

Nicole McCance
Yeah. So first you want to systemize, and then you want to hire, and then the digital market. Because here's the thing. If you hire first, if you build the airplane while it's in the air, and you can share a bit about this, it can be so overwhelming. I meet people as they join my program, and they say... They're like half dead. They're like, Nicole, I have eight hats on and the parenting hat. Please help. I'm so burnt out. Yeah.

Uriah Guilford
That's too much. It really is. I'm very, actually, to be honest, I'm very envious of the people who come to you when they're solo and they're like, I think I definitely want to start a group practice, but I need help. I wish that was that person, rewind back to 2015 because those folks are so lucky to be getting all of your documentation, your systems.

Nicole McCance
Exactly. My marketing plan is literally, yeah.

Uriah Guilford
It's a huge- It's a huge cheat code, like in a video game, right? Just pushing the cheat code, and then you're going to be farther faster.

Nicole McCance
Oh, my gosh. I wish somebody like me existed back then, which is why when I retired, I really felt called, like a calling that, okay, this is your next step.

Uriah Guilford
That's wonderful. And just to touch on what you said before, I think you and I both feel like what we're doing now, the way we're spending our time and energy, is actually helping more potential clients because we're helping the helpers. Exactly. And I think that's really meaningful. Yeah. So I have to ask you, so number three is digital marketing. In your system, where does community networking fit in? How do you...

Nicole McCance
What do you do with that? It's number three. Yeah. Okay. So when people join my program, I say, okay, do you want to... Because you could spend money and you'll get more leads, but those leads are colder because it's paid traffic, let's say. And And some people are like, you know what? I do want it to rain leads. I'll spend the money. I'm like, Okay, perfect. We're going to do that. But some people say, Nicole, I don't have money yet. I'm like, Okay, so then let's lean into what I call strategic networking. So it's nice. There's two paths. I did more digital marketing. I had some savings. I took the risk, and it range leads, clearly, in three years, right? So what I like to do is I like to teach them, Okay, let's do the free organic marketing first. And once the clients start coming in, guess what? Take some of that cash flow and invest it in things like Google Ads, SEO, et cetera.

Uriah Guilford
That's great. Yeah. I did the same thing. I definitely leaned heavily on email marketing and blogging and various different things to get the word out there. I was like, I read a book back in the day called Be a Wealth Therapist. Yes. But I'm one of my first virtual mentors, Casey Truffo, shout out. And she talked about how to market your practice as an introvert. And I was like, yes, this is what I want, Because I tried to, I sent some letters. I tried to go out and meet people and do the things that you're supposed to do. I just didn't love it. I'm much better at it now than I was then. But I did the digital marketing, and I've always gone to that first. I think that's great.

Nicole McCance
Can I actually touch Can you share that real quick? Absolutely. For those of you listening, I think it's really important to ask yourself, maybe for the first time in your life, what is my zone of genius? What am I just naturally good at and like? Those two things have to marry. What am I good at and enjoy? Okay. Maybe it's doing podcasts, maybe it's doing master classes for family doctors or schools, or maybe it's not. Maybe it's writing, maybe it's email marketing, or maybe it's, you know what? I'm going to lean on Google. Yeah. Because I think a lot of people, you don't want to hate your life as you're growing because you will not love your life if you forced yourself all the time to be networking, but it wasn't your zone, right?

Uriah Guilford
And it is honestly a really great strategy, but also a privilege to be able to focus your time and energy on the things that you love and are naturally gifted to do, and then to the best of your ability, delegate the other things to other folks. I think that's the way to go. If there was a cheat code, an unlock code, besides working with Nicole McCants, it would be focusing on what you're uniquely gifted to do. I think that's key. Yeah. Yeah. And then number four is console calls, right?

Nicole McCance
Yes. So convert clients with console calls. Yes. And I love online booking. But first of all, guys, Guys, make sure that you are doing free consult calls. I'm a big believer that they should be actually 20 minutes. We tested a bunch of things. Go ahead and test. We used to do 30. That was way too long. They felt fabulous after. They're like, Oh, I actually feel good. We did 15. Here's why. I had my therapist book the paid appointment, four of them, that's also key, four paid appointments on the call. And you need that extra five minutes So 15 just isn't enough to go over cancelation policy to do those really important things so they actually show.

Uriah Guilford
So in your system, are these consult calls being scheduled with the potential client with the therapist or with an intake coordinator or some referral director.

Nicole McCance
Yes. So what you want to do is send people to a website that converts. And then we booked online so they could click Book Online. I love JNAP because it's a bit of a psychology... So JNAP is a practice management software that I'm bringing to America in a big way because of me. Here's why I like it, a lot of reasons. But you can actually see faces. So it's a bit of a psychology today profile, like a mini psychology today. So if you use other platforms, double check. It may not work as well because faces are important, warm faces. And then they would book with the therapist right there.

Uriah Guilford
Okay, this is very interesting. So you suggest that the client landing on the website, viewing the providers, chooses their therapist themselves and then books a 20-minute consult call with that therapist. Okay, interesting.

Nicole McCance
Yes, like right on the spot. Give them that dopamine hit. I know you do things a little bit differently, but at least that's... Yeah. Yeah. So for a couple of reasons, I just find, okay, we're selling pain. We're selling, come sit with your pain. And human beings actually don't want to do that. So in the moment of motivation, when I'm reading about ADHD PhD for my kid, let's say, and it says Book now, I'm like, heck, yeah. And I'm booked within two minutes. You can actually set, this is a bit of a hack, the Jane profile to only have three questions, name, email, phone number. So it's really short, no friction. And I'm booked. I just worry sometimes, not always, with the contact form with some personalities, if they get an email back from an admin, which could be a bottleneck, depending if the admin is not in, or guys, if you're the admin, you could be the bottleneck, that what if I feel good? What if I want to avoid? Because most people do want to avoid, and they're just like, It's fine. I'll do it later. I felt motivated then, but I don't now.

Uriah Guilford
Right. Yeah. And with this thing, we're talking about strategies. There's no right or wrong to this. If you zoom out, the principle is, get the help to the hurting person as fast as you can.

Nicole McCance
Exactly. And test it out. Yeah. Test out what works.

Uriah Guilford
For your people.

Nicole McCance
Yeah. Exactly.

Uriah Guilford
How do you suggest, if someone wants to do it this way, how do you suggest helping the clinicians convert calls to clients? Because sometimes, sometimes, not all the time, but sometimes therapists are not great salespeople.

Nicole McCance
Oh, yes. Most of the time, let's be honest.

Uriah Guilford
And they get on that call and they're doing therapy instead of like, let's get you committed to the next four sessions, et cetera.

Nicole McCance
Yes. So I give people, like all my members, a consult call. I actually give them a script. It's more of an outline, don't use a script because that's going to feel a bit like I'm not great when I read from a script. But it's like, boom, boom, boom, these are the points that you you want to touch on. And part of it, the conversation actually is creating, not creating, pointing out the gap. This is a sales technique where it's you are here and you want to get here. Where are the things that you've tried? And then they begin to notice like, oh, my Gosh, okay, no, you're right. Talking to my best friend isn't working. So yeah, I help owners train their people. That's really important.

Uriah Guilford
That's great. I love it. I was answering a Facebook question yesterday from a group practice owner who was asking about if she was losing conversions because people were booking with the therapist versus an intake coordinator. And of course, my opinion was, yes, like streamline it all through one person. But in my mind, as long as the client books with someone and they're not handed to an admin and then to a therapist, if there's not that chance that they could drop off and disappear, if they're booking straight with the therapist, I could see that working quite well. Yeah.

Nicole McCance
Right. No, that's a really good point. Less friction, less bottleneck. I think that's the key.

Uriah Guilford
Jnap is making some inroads. I've noticed that, and I'm sure you're part of that. That's on me. Oh, my gosh.

Nicole McCance
Yeah, literally. I know the stats on that. And honestly, I will tell you, they're reporting is better. So I teach people to be on their stats. And no other, I don't know why, but a lot of the big players, they just don't offer... You can't pull a quick report to know your sales from last week, et cetera. So I think that's why.

Uriah Guilford
Yeah, they have some pretty advanced cool features. Very tempting to this long-time simple practice user. Yeah.

Nicole McCance
And simple practice is great in other ways. Yeah.

Uriah Guilford
Yeah, it is fantastic. There's a lot more competition out there than there used to be with the EHRs. Well, with everything, really.

Nicole McCance
Yeah.

Uriah Guilford
It's amazing how many options we have as mental health providers in private practice to get all of the things. Yeah. So convert clients with console calls. That's fantastic. And then retain clients with follow-ups. Tell me about that. Yes.

Nicole McCance
Oh, my gosh. So there are stats that 50 % of businesses do not follow up. And here's another stat. If you follow up, 50 % of people will actually book. They want to hear from you. And I mean a couple of things. Follow up on the person that no shows at the consult. Here's the thing. Your highest no show rate will be at the consult. Why? Because it's a free consult. It's just like, well, I don't know. They don't feel bad, right? Yeah. Also, follow up with those people. You know, they just ghost. They're doing therapy, things are well, and then they're just gone. Are you following up with them? And then, of course, following up with your canceled and no shows, like they just cancel or no show. I promise that there's so much revenue there. And more than that, just they are depressed, right? We need to lead and reach out. They want to feel heard. I think we need to shift our perspective where it's like, Oh, it's soliciting. No, I'm not saying follow up with them 10 times. I'm just saying reach out. Reach out to this human being who needs help.

Uriah Guilford
And I think in most cases, unless you are really doing it too much and being annoying, people will appreciate it because you're doing it because you care. And yes, there's a business case for this, obviously. But really, I think most people are busy. And a lot of folks, myself included, are ambivalent about therapy. So if we don't get the follow-up, maybe we'll just disappear and never come back.

Nicole McCance
Isn't that funny? Think of your own life. Oh, my gosh. I wanted to rebook with somebody, and they're not following up with me. If they did, I would go up 100 %.

Uriah Guilford
For sure. Don't be the used car salesman, but follow up with your people. I think you want to give... We all, as therapists and as helpers, we want to give people the best chance to get the most out of therapy that they can. And so that follow-up is key. Like you said, the console call and then no shows, missed appointments. And then what about when somebody ends therapy, do you do any follow up after that?

Nicole McCance
Like they've reached their goals, like they're good, the case is closed, not active anymore. I help people put them on your email list. Of course, they consent to opt in, and then you're continuing to nurture, and then you're top of mind when they're like, oh, gosh, we're arguing again. I should really book that couples therapy, for example. There's a lot of research. This is scary, that if they're not on your email list, if a random person emails them, it's very likely that they actually book with that new therapist because they just happen to be like, okay, yes. So please send the emails as well. Yeah.

Uriah Guilford
I think that's the answer I was hoping you were going to say. Because at least in the United States, it's not ethical for us to follow up with former clients if it's really just a solicitation, essentially, which makes sense. But I've always believed that email marketing is the best keep in touch strategy to stay top of mind. I've gotten so many referrals from that from former clients. It's really, really helpful.

Nicole McCance
Like high value.

Uriah Guilford
Show up with value. Exactly. You got it. I don't know that a lot of therapists are really doing email marketing very well. I'm not sure, but I think it's an opportunity that people could take advantage of. It's a longer game. Like you said before, if you wanted to rein leads, then yes, do social ads and Google ads and those kinds of things.

Nicole McCance
Yeah. I teach people email marketing. It's my favorite. It's one of my favorites. That makes you good. Yeah.

Uriah Guilford
Yes. It's really rewarding. I think it's fun, honestly. I do.

Nicole McCance
Because they already know you like you and trust you, especially if they... What I also like about Jane real quick, and I don't know if Practice says this or Others. But when you create a profile, it will say right there, do you want free resources? So it literally gets... Yeah, so make sure that's on your practice management software. Everybody who creates a profile gets asked.

Uriah Guilford
Yes. And email them at least once a month. Probably more. Exactly. But at least once a month. At least once a month. So you know this already, but it's good for people to hear this, too. When you are marketing and you're putting yourself out there, putting your practice out there, most people will need to hear something from you or see something from you seven to eleven times, depending on what resource you listen to, right? Before they even make a purchase or even take an action. Exactly. I was just thinking about this this morning because as I'm looking at my computer, I see this. I have this amazing screen saver, wallpaper, And I bought it this morning. I actually bought a computer wallpaper. That's me. I'm a nerd. But there's this guy that I've been watching on YouTube for literally years, and I've never bought anything that he sells. He's got some courses, and he's got some very different things. This I paid him $7, but I've been following him and watching his content for literally three or four years. So it takes time, and you got to show up.

Nicole McCance
And a lot of people just don't... We're a little bit impatient. So we're like, Oh, it's not working. I'm just not going to do social media anymore, but keep at it. Consistency is honestly the key to success.

Uriah Guilford
Definitely. That's a good quotable right there. Nicole McCant's, Consistency is the key to Success. Yes. I have a couple more questions before we wrap up. Obviously, we could talk about these things for hours and days, and maybe we will have a round two. I'm curious with the method that you teach and with all the therapists that you've worked with over the years, what are the most common challenges or not even mistakes, but just what are the roadblocks that people face that you see that you can even predict along this process?

Nicole McCance
I would say imposter syndrome, just really thinking, why would anybody want to work with me? What if I don't have enough experience? What if I'm not good at it? I I've even had members say, what if it goes really well, Nicole? And then I don't like it. And I'm like, well, you could sell it. That's the great news. Yeah. So I would say a lot of the self doubt, imposter syndrome, that honestly just stops people from starting altogether. And if that's you, my friend, hit me up. There you go. You're driving in your car. Because that was me for two years. There was a resolution to that. For two years, just being like, I want this. And I think the other piece is if you confuse, you lose. So it's like, they're so confused about what to do. I literally felt like I was in a dark forest, and there was all of these paths. And so for two years, I'm like, I don't know which path to take, so I'm just going to not take any because I don't want to make a really costly mistake.

Uriah Guilford
Definitely. Yeah, that's good. Imposter syndrome, unfortunately, is something we all deal with as professionals and as human beings. But you can work through it. And getting good support and guidance obviously helps with that a ton. And having somebody in your corner to say, No, you can do this. This This is great. You have a good plan, and you have a really valuable service, and here's a roadmap for you to get where you want to go.

Nicole McCance
Love it. Yeah.

Uriah Guilford
Yeah. Good stuff. So the Free Practice Growth Audit. Tell me about that. Tell folks about that.

Nicole McCance
Yeah. So it is a 45 minute call with an advisor that works very closely with me, where they literally look at, okay, where are you? Where are the bottlenecks? What's going on? Where do you want to be? And they'll give you tips on, okay, how to get there. And then if you're a good fit, there's also a qualifying process. They'll be like, okay, this is Nicole's program. This is how it works.

Uriah Guilford
That's nice. It's so helpful to get some outside eyes on your current business, and so to give you some feedback on that.

Nicole McCance
It's actually exciting. The first time you have your call where you're actually looking at your business as an owner and not you're looking at it like you're working on it but not in it, it is actually quite empowering to be like, Whoa, okay, I'm an owner now. It's a real shift in identity, actually.

Uriah Guilford
Definitely. That's great. So if people are listening to this and they're like, this is the resource I've been looking for. I'm fired up about this. My heart's beating. Where should they go first?

Nicole McCance
Oh, my gosh. If you love podcasts, I have one. It's a top rated podcast called The Business Savvy Therapist. And also, I have a free master class every single week, How to Build a Seven-Figure Group Practice. Come hang out with me live. Would love to tell you all about it.

Uriah Guilford
I attended that a number of months ago before we ever talked. And I was like, This is really good. And I remember thinking, You're such a good presenter. Such a good- Oh, thank you. Yeah, presenter. It was fantastic. I have so much fun. Yeah, that's good. Well, thank you for coming on today. We will definitely do a part two at some point and talk about more of the things that we mutually geek out about. So thanks, Nicole.

Nicole McCance
Oh, thanks for having me.

Uriah Guilford
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