Book Strategy Call Here’s the truth: Google will happily take your money whether or not your ads actually work. 
But that doesn’t mean it’s not worth the investment!
Uriah sat down with John Sanders of RevKey, whose team runs Google Ads almost exclusively for therapists. John shared what a well-run campaign should actually return, and the mistakes that quietly drain a practice's budget every month.
One of the biggest mistakes? Targeting the wrong income bracket. John shared a real example where 80% of a therapist's ad spend was going toward households that simply couldn't afford their services.
The other trap: letting Google run wild with your search terms. Without the right controls, your ad can show up for searches that have nothing to do with therapy, which means you're paying for clicks that were never going to become clients.
If you want to know whether Google Ads could actually work for your practice (or if you want to avoid the mistakes John sees every week) give this one a listen.
Top 3 things you will learn:
- The realistic ROI range for a well-run Google Ads campaign (and what pushes it higher)
- Two costly mistakes that quietly drain ad budgets, including targeting the wrong income brackets
- Why trying to DIY your own ads is a lot like trying to be your own lawyer
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